Vision 2020 is a collective effort by national and regional industry partners to recapture lost masonry market share and build it even further by the year 2020.

How will such an endeavor be accomplished?

Project partners will be creating resources for a grass roots effort to reclaim lost market share. One key component of these resources will be the development and implementation of a national masonry community planning effort. Local Vision 2020 teams will utilize available resources to promote to decision and policy-makers.

How will the Vision 2020 teams work?

Teams will be assembled at the grass roots level. Teams will consist of contractors and suppliers of masonry materials from the local area. They may be as small as two people or larger. Teams will identify and prioritize opportunities for masonry market share growth within their area. Teams will develop action plans to approach decision and policy-makers within those target markets. Teams will also be encouraged to engage other masonry-industry representatives to build on existing relationship or develop new relationships with local officials who may be receptive to supporting the implementation of ordinances. Training resources will be made available to assist teams with presenting the concepts of sustainable masonry communities. Access to professional community planners will be made available to assist teams and local officials with working through the process of drafting and implementing masonry planning policies.

What other markets in addition to Community Planing & Ordinance Approach would be adventageous?

Teams may want to identify additional markets to apply the Vision 2020 concept such as: Retail, Commercial, Residential both single and multifamily, Schools, Healthcare, Military, Segmental Retaining Wall Applications, Fencing, Sound Walls, Hotel-Motel, and various other regional / local market growths potential.

What is the future of the Industry?

We all have a great deal invested personally and professionally in the masonry and hardscape industry. We take great pride in the role that masonry products play in creating durable and sustainable structures that will be enjoyed by not only this generation but many generations to come. We have much to share and much to offer to today’s communities and owners.

The ability for our industry to achieve its visions for the future lies in our ability to partner together effectively to recognize our maximum potential. We have never before taken such a bold step as to implement such a comprehensive and collaborative grass roots program.

This initiative will take advantage of one of our industries greatest marketing assets that has never been tapped before and that is our people. Join with us in capitalizing on the human resources employed by our industry to turn community relationships into business that benefits all of us.

Contact your appropriate project partner today and be a part of the vision, Vision 2020 coming to your community soon!